GL Planters®
Privacy Policy
Greenlight Planters, LLC (“we”, “us”, or “our”) operates the GL Planters® website (the “Service”). This Privacy Policy explains what information we collect, how we use and share it, your choices, and how to contact us. This policy applies to information collected through our website, checkout and order process, forms, and related services.
1. Information We Collect
- Personal information you provide: name, email address, telephone number, billing and shipping address, and other information you provide when you place an order, create an account, subscribe to marketing, opt in to SMS, or contact us.
- Transactional data: order details and payment metadata (we do not store full payment card numbers; payments are processed by third-party payment processors).
- Log data: IP address, browser type and version, pages visited, time and date of visits, time spent on pages, referral URLs, device identifiers, and other analytics data.
- Cookies and similar technologies: cookies, local storage, pixels, tags, and identifiers used for site functionality, analytics, and advertising.
- Third-party data: information from third-party services (for example, shipping carriers, payment processors, and advertising platforms) when you interact with those services or when they provide services related to your order.
2. How We Use Information
We use personal information and other data to:
- Process payments, fulfill orders, ship products, and provide order updates and customer support.
- Create and manage accounts and preferences.
- Communicate with you about purchases, warranty/return requests, and service messages.
- Send marketing communications when you have opted in (email and/or SMS).
- Improve, personalize, and secure the Service, including fraud prevention and abuse detection.
- Operate, measure, and improve advertising and marketing campaigns (including remarketing and audience creation).
- Comply with legal, tax, accounting, and warranty-related obligations.
3. How We Share Information
We share personal information with service providers that perform services on our behalf, such as payment processors, shipping carriers, hosting providers, analytics providers, customer support tools, and advertising/marketing partners. These providers are authorized to use personal information only as necessary to provide services to us.
We may also disclose information if required to do so by law, to respond to lawful requests, or to protect the rights, property, or safety of GL Planters, our customers, or others.
4. Advertising, Remarketing, and Cookies
We and our third-party partners may use cookies and similar technologies to provide and measure ads, measure site and ad performance, and build audiences for remarketing. Partners may include Google and other advertising platforms. These technologies may collect information about your visits to our site and other sites to provide interest-based advertising and to measure conversions.
To opt out of personalized advertising, you can use your browser/device controls and applicable opt-out tools offered by advertising platforms (for example, Google Ads Settings).
5. Customer Match and Enhanced Conversions
We may use advertising tools that rely on hashed customer information (for example, email addresses or phone numbers) to help measure ad performance and build remarketing audiences. For example, we may use Google features such as Customer Match and enhanced conversions, which may involve sending hashed first-party data to an advertising platform to improve conversion measurement and reporting.
If you prefer not to be included in Customer Match or enhanced conversions, you may request exclusion by contacting us via our Contact page: https://glplanters.com/contact-us/.
6. SMS/MMS Messaging
If you opt in to receive text messages, we may use your phone number and messaging activity to send transactional and/or marketing texts, provide customer support, and maintain opt-in/opt-out records. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP. For help, reply HELP or contact us via https://glplanters.com/contact-us/. Consent to receive marketing text messages is not a condition of purchase.
7. Google reCAPTCHA
We use Google reCAPTCHA to protect our forms and prevent fraud and abuse. Beginning April 2, 2026, Google acts as a data processor for reCAPTCHA and processes reCAPTCHA data on our behalf in accordance with Google’s Cloud Data Processing Addendum and the applicable Google Cloud service terms. reCAPTCHA helps us determine whether interactions with our website are legitimate.
8. Data Retention
- Order and transactional records: retained for 7 years for tax, accounting, and warranty purposes.
- Marketing lists and audience data: retained for up to 3 years unless you unsubscribe or request deletion sooner.
- Analytics data: retained for up to 26 months for reporting and site improvement unless otherwise anonymized or deleted.
We will delete or anonymize personal information when no longer needed, subject to legal obligations and legitimate business needs (for example, warranty support and fraud prevention).
9. Your Rights and Choices
Depending on your location and applicable law, you may request access to, correction of, or deletion of your personal information, subject to legal and operational exceptions. You may unsubscribe from marketing emails using the link in any marketing message. You may opt out of marketing texts by replying STOP. To opt out of personalized advertising, use your device/browser settings and available opt-out tools from ad platforms.
To exercise privacy rights or submit a request, contact us via: https://glplanters.com/contact-us/. We will respond to verifiable requests within 30 days or as required by applicable law.
10. Do Not Sell or Share (California and Certain State Residents)
We do not sell personal information. We may share personal information with advertising partners for targeted advertising or cross-context behavioral advertising as those terms may be defined under certain state privacy laws. If you are a California resident (or a resident of another state that provides similar rights), you may have the right to request access, correction, deletion, or to opt out of the “sharing” of personal information for such advertising.
To exercise these rights, contact us via: https://glplanters.com/contact-us/.
11. Children’s Privacy
Our Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact us and we will take steps to delete it.
12. International Transfers and Legal Bases
If you are located outside the United States, your information may be transferred to and processed in the United States. Where applicable, we rely on appropriate legal bases for processing, including consent, contract performance, and legitimate interests.
13. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
14. Links to Other Sites
Our Service may contain links to third-party sites. We are not responsible for their privacy practices. Review their privacy policies before providing personal information.
15. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy with a revised “Last updated” date. Please review periodically.
16. Contact Us
For privacy requests or questions, please contact us via our Contact page: https://glplanters.com/contact-us/.
Change Log
- February 14, 2026: Added SMS/MMS disclosure; clarified carrier notification sharing; updated reCAPTCHA language for Google’s data processor role effective April 2, 2026; refined “Do Not Sell or Share” language to address targeted advertising.
- February 13, 2026: Added Customer Match / Enhanced Conversions disclosure; added Do Not Sell/Share statement for California residents.
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